Culture and consumption have had an unprecedented relationship in. Evaluation of sociocultural factors influencing consumer. Abstract nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. The human beings live in a complex social environment wherein they are surrounded by several people who have different buying behaviors. Pdf the impact of cultural factors influencing consumer buying.
Influence of cultural factors on impulse buying tendency. Factors influencing consumer perception cp towards tv and. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in nagaland. In this study, the affect of cultural factors on consumer buying behaviour is. For companies to get into the minds of consumers, they must consider all the visible factors influencing consumer behaviour and analyse how people choose to see these marketing efforts and decide whether they are effective or not. The key factors influencing an individuals attitude in personal as well as social life are. This study investigates how cultural factors affect consumer behaviors in turkey with the participation of 1286 people in the provinces through interviews. Pdf the impact of cultural factors on the consumer. Consumer s buyer behaviour and the resulting purchase decision are strongly influenced by cultural, social, personal and psychological characteristics. Socio cultural factors in consumer decision processes.
Culture is defined as a shared set of practices or beliefs among a group of people in a particular place and time. Factors influencing consumer behaviour easy management notes. Cultural factors, buying behaviour, pork, age, income. Cultural factors comprises of the set of values of a. Consumer such as social, cultural, personal and psychological. Consumer behaviour deals with the study of buying behaviour of consumers. There are four main factors influencing consumer behaviour. Culture can play an important role when it comes to understanding the needs of your customer.
Factors influencing consumer perception cp towards tv. May 17, 2011 the purpose of this paper is to study consumers perception regarding calabrian local products and the role of magna gr. The impact of social factors affecting consumer behaviour on. Besides the research is just analyzed just on the basis of focus group interviewees from the age group of 2030 from helsinki region which may not valid to larger population. Cultural factors are one of the most important factors that influence the buying decision of consumers. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars. The purpose of this paper is to study consumers perception regarding calabrian local products and the role of magna gr. Taking behaviour as well as understanding risk and exploratory behaviours and their dimensions. The culture a person is born into goes a long way toward determining that individuals behavior patterns, beliefs and values. Definition, influence and factors affecting culture.
Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour. Studies the reasons of consumers behaviour in their buying decisions why, when, where, what how depends on different types of marketing stimuli ps and other factors p. The impact of social factors affecting consumer behaviour. Factors influencing consumer buying behaviour the consumer behaviour or buyer behaviour is influenced by several factors or forces. Although marketers cannot influence many of these factors, identifying these factors is important to identify potential buyers and make products. Cultural factor culture subculture social culture c. An understanding of consumer behaviour is essential in planning and programming the marketing system. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Though there are many other factors which may be included in culture and its affects on the society but as our objective is to understand the influence of culture on consumer behaviour we define culture as the sum total of learned beliefs, values and customs that serve to direct the consumer behaviour of members of a particular society. Mccarthy, oreilly and deboer 2004, while studying the factors influencing consumption of pork and poultry in the irish market, found that for poultry. Jul 28, 2019 in this video you can see different factors influencing consumers behavior in detail. Social factors are among the factors influencing consumer behavior significantly. Human nature is the most powerful factor in influencing a persons behavior and the factors of heredity and environment have never been proven that one is more powerful than the other. External environmental factors affecting consumer behaviour.
What are the factors influencing consumer behavior. There are several factors which influence the buying decision of consumers, cultural factors being one of the most important factors. Social factors it includes groups reference groups, aspirational groups and member groups, family, roles and status. Social factors according to muk 2007 are complex and multifaceted because they involve individual and collective cultures. Sep 17, 2012 cultural factors are some of the strongest influences of consumer buyer behavior. It analyses the relationship between several independent variables, such as cultural, social, personal, psychological and marketing mix factors, and consumer behaviour as the dependent variable in the electric appliances market. During the past decades, there were significant changes in malaysian food industry due to the changes in economic and demographic structures. Essentially, culture is the share of each company and is the major cause of the person who wants and behavior. What are the factors influencing consumer behavior answers. As all consumers are unique they exhibit different behaviour while making a purchase decision due to various factors influencing consumer behaviour. Throughout an individuals existence, the person is strongly. Marketers, analysts and consumers themselves use an awareness of culture to learn how and why consumers.
Factors influencing individual behavior tutorialspoint. Aug 22, 2010 consumer behavior is deeply influenced by cultural factors, such as buyers culture, subculture and social class. Cultural factors influencing consumer behavior definition. Cultural factors are the set of basic values, perceptions, wants and behaviors that are learned by a consumer from their families and other important social institutions. Culture is the most fundamental determinant of a persons wants and behaviour. The impact of cultural factors on the consumer buying behaviours examined through an.
Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. Culture is the most basic source of a consumer s wants and behavior. The purpose of this study is presented to determine how much the behavior of consumers to choose online shopping and direct shopping at management of. Culture, subculture and social class are particularly important influences on consumer behaviour. The main objective of the study was to examine the influence of cultural factors influencing consumer behavior. An empirical study of the factors influencing consumer behaviour in the electric appliances. Family is a social group and it can be considered the cornerstone of consumers so. According to aging experts, senior consumer behaviours are highly variable, meaning that as a group they have more reasons for buying something than teenagers.
Research into all these factors can provide marketers with clues to reach and serve consumer more effectively. Consumer behavior is the study of how and why people acquire and use products for themselves andor their household culture the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions cultural factors. The influence of cultural factors on consumer buying behaviour. Cultural factors are some of the strongest influences of consumer buyer behavior. Recently, recognition of factors influencing customers buying decisions is one of the aspects that marketers are trying to identify in order to understand the interests and demands of their customers and address them. This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. T political, economic, sociocultural and technological these all influence the consumer black box to produce responses for making. Pdf the impact of cultural factors influencing consumer. Cultural factors come from different components related to culture or cultural environment of the consumer. In this video you can see different factors influencing consumers behavior in detail.
An empirical study of the factors influencing consumer. The current study aims to examine the cultural factors which influence consumer buying behavior in sunyanighana. This paper provides evidence of divergence of consumer behaviour rather than convergence, it describes the influence of culture, how cultural variables can explain variance of consumption, and. A conceptual frame work introduction consumer behaviour is a subset of human behaviour.
Fatimah furaij, malgorzata latuszynska, agata wawrzyniak, 2012. Faculty of economics and business administration the impact of cultural factors influencing consumer buying behavior. Factors affecting consumers can also be studied by dividing the factors into four groups as shown below. This representation of beliefs makes explicit the factors people use. External factors influencing consumer behaviour external factors cannot affect the decision process directly but, these are also instrumental and exert an influence on consumer behaviour. Lets take a quick look over these major elements that imprints a persons behavior inside and outside of the organization. The influence of cultural factors on consumer buying.
Consumer and the importance of cosumer behavior in marketing. Factors affecting consumers can also be studied by dividing the factors into four groups as. Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. The consumer behaviour or buyer behaviour is influenced by seve ral factors or forces. Culture is the most basic source of a consumers wants and behavior. Meanwhile, there are various other factors influencing the purchases of pinki rani, assistant, lic, kurukshetra.
According to fraser 2001, there are three factors of concern in choosing food products by consumers. Consumer behaviour is influenced by three factors cultural, social and personal. So, influence of cultural, social, personal and psychological factors on buying behavior will give marketers a clear understanding of behaviour patterns. Abstract this study assesses cultural factors influencing consumer buying behaviour of clothes in borno state, nigeria. A consumers buying behaviour is influenced by cultural, social, personal, and psychological factors.
Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. Consumer behaviour helps us understand why and why not an individual purchases goods and services from the market. Pdf this study investigates how cultural factors affect consumer behaviors in turkey with. The cultural factors are the factors that an individual learns at a very early stage of life due to socialization within the family and other key institutions, such as the set of values, preferences, behavior patterns, and perceptions are learned as the individual grows. Since the man is a social animal who likes to be acceptable by all tries to imitate the behaviors that are socially acceptable. The influence of cultural factors on consumer buying behaviour and an application in turkey. The role of culture in consumer behavior bizfluent. This explains the outside influences of others on our purchase decisions either directly or indirectly. Consumers buyer behaviour is influenced by four major factors. Lawan1, ramat zanna2 1department of marketing, ramat polytechnic, p. In addition to cultural and social factors, personal factors also influence consumer behaviour. Pdf the impact of cultural factors on the consumer buying. The way an individual addresses a situation singlehandedly or say in a group is influenced by many factors. Affect of cultural factor on consumer behaviour in online shop.
The influence of culture on consumers repositorium. Social factors play an essential role in influencing the buying decisions of consumers. Hence, the social factors influence the buying behavior of an. It was specifically carried out to examine consumer buying decision making process and assess cultural, economic as well as personal factors influencing clothes buying behavior.
The influence of culture on the purchasing behavior varies from country to country, therefore sellers have to be very. Consumer behavior is deeply influenced by cultural factors, such as buyers culture, subculture and social class. Factors influencing consumer behavior of smartphone users. The influence of cultural factors on consumer buying behaviour has been widely debated and studies at different points in time. What are cultural factors influencing consumer behavior. Factors affecting consumer behavior linkedin slideshare.
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